Chloe Holloway – Sisi Afrika Magazine

Chloe Holloway is a writer, photographer and creative director born in Lusaka, Zambia, and raised in Cape Town, South Africa. Her career spans fashion and digital publishing, photography, brand strategy and creative direction. Through Saudade Studio, she works with brands and creatives on visual identity and storytelling. Her work explores the intersections of culture, identity and creative practice, with a particular interest in how African designers and their work are understood.

The Politics of Being Studied: Who gets to produce knowledge and who gets reduced to culture?

African designers are often discussed through the culture their work expresses, while the strategic thinking behind their brands receives less attention. This essay considers what that distinction means for creative recognition, brand education and the knowledge passed on to the next generation of designers.