
The Boy From Instabul
Amid the noise of the city, a small boy walked up to me. He could not have been more than five years old. In his hands he carried a packet of paper tissues.

Amid the noise of the city, a small boy walked up to me. He could not have been more than five years old. In his hands he carried a packet of paper tissues.

African designers are often discussed through the culture their work expresses, while the strategic thinking behind their brands receives less attention. This essay considers what that distinction means for creative recognition, brand education and the knowledge passed on to the next generation of designers.