Gawie Botma, Stellenbosch University

In a recently published book, Reconsidering the History of South African Journalism: The Ghost of the Slave Press (2025 Routledge), author and journalism professor Gawie Botma explores the gap in the country’s understanding about the complicity of South African journalism in slavery. He spoke to The Conversation about what he found.

Slavery and journalism: what’s the connection?

In the US and Britain a few newspapers have issued apologies for their complicity in the slave trade. These include the Hartford Courant in Connecticut, considered to be the oldest continuously published publication in the US. In 2000 it apologised for its complicity in the slave trade nearly two centuries earlier. In 2023 The Guardian in the UK apologised for the fact that its founders had had links to the transatlantic slave trade.

The South African media have remained silent about their historical role in Cape slavery. Slavery in the country lasted for more than 170 years between 1652 and 1838. Precise numbers are difficult to calculate. But according to the historian Robert Shell, approximately 63,000 enslaved people were imported to the Cape from four main areas: the rest of Africa (26.4%), India (25.9%), Indonesia (22.7%) and Madagascar (25.1%). In 1838 around 37,000 were emancipated.

The first newspaper in the Cape colony – including parts of what are now the Western and Eastern Cape provinces – appeared in Cape Town four decades before slavery was abolished in 1838. No other publishing activities existed in what is now South Africa. The Cape, then a colony of the British Empire, was the only formal European settlement and only a few printing presses operated at scattered mission stations in the interior of southern Africa.

What I found during my research was the sobering fact that several of the owners, editors, publishers and printers of around 16 early newspapers and magazines between 1800 and 1838 were slave owners themselves. In addition, the publications they were involved with regularly published advertisements and notices to enable the slave trade as well as to recapture enslaved people who absconded.

These facts are omitted or under-emphasised in academic and popular accounts of how South African journalism was founded. Instead, the focus is often on the establishment of press freedom through the heroic efforts of a few white (British) men.

Who were the early players in the newspaper space?

British slave traders Alexander Walker and John Robertson founded the first newspaper, The Cape Town Gazette and African Advertiser / Kaapsche Stads Courant en Afrikaansche Berigter (CTG/KSC), in 1800. Acccording to historian A.C.G. Lloyd in his book The Birth of Printing in South Africa, Walker and Robertson were

men of many interests, who in addition to being wholesale merchants on a large scale, were slave-dealers dealing in as many as six hundred slaves in a single consignment.

The public received their first copies on Saturday 16 August 1800. Separate, identical editions in English and Dutch were produced. Even the advertisements were translated. The format, which became a template for future newspapers, was a mixture of official government news, commercial advertising and public announcements, with snippets of international and local news. Enslaved persons worked as assistants of the press.

Twenty-four years later the second paper, The South African Commercial Advertiser, was founded under the editorship of immigrants George Greig, Thomas Pringle and John Fairbairn. Pringle and Fairbairn displayed entrepreneurship as well as idealism about the role of the press. As part of this they rather gradually positioned themselves against slavery.

Opposition to “liberal” ideas inspired the founding of De Zuid-Afrikaan in 1830. The newspaper reported in detail about slavery from the perspective of slave owners. Several prominent individuals involved with this newspaper were the owners of multiple enslaved people. These included the editor (after emancipation) Christoffel J. Brand. After he retired from the editorship in 1845, he became the first speaker of the Cape parliament in 1854 and was later awarded a British knighthood.

The printed press’s relationship with slavery

South African media historiography often cites The South African Commercial Advertiser as the first journalistic enterprise in the country. It also positions the paper as being a “liberal champion” of its time.

But on close inspection this newspaper’s positioning towards slavery is much more complex.

My research shows that the paper actively contributed to the slave trade by allowing the publication of slave advertisements from the start. It continued to do so until slavery was abolished in 1838. The founding owner and editor/printer Greig owned at least one enslaved person.

In the telling of the history of the time, comparisons are made between the first two endeavours. On the one hand CTG/KSC is more generally described as being an outlier as “a slave press” founded by a few “bad apples”. The South African Commercial Advertiser is positioned as being a liberal champion of the “free press” and founder of South African journalism.

Media historian Wessel de Kock in his book on the origins of the South African press makes this comment:

What manner of free press would have emerged from the grubby commercialism of Walker and Robertson instead of the fiery idealism of Pringle and Fairbairn remains an intriguing question.

But should the “grubby commercialism” of CTG/KSC be regarded as an outlier in the history of the early colonial press? Or did it set a trend which was followed by contemporaries and influenced the development of South African newspapers for decades and perhaps even centuries to come?

The old dictum that the press promotes the views of those who own and support it was as true during slavery and apartheid as it is now.

Past evaluations of De Zuid-Afrikaan as one-sidedly reactionary should probably also be revisited.

For one, slave ownership also existed among other English newspaper pioneers like William Bridekirk, printer and editor of several publications, including The South African Chronicle and Mercantile Advertiser, and Louis Henri Meurant, founder of The Graham’s Town Journal, the first newspaper outside Cape Town.

This too has been largely ignored in established journalism history as the focus for involvement in slavery often remained on the “conservative” Cape Dutch.

The result is that a simple dualistic view of South African newspaper history has been passed down. The two poles are then seen as representative of respectively Afrikaans and English journalism as it developed in the 19th and 20th centuries.

What’s the legacy?

Some elements in the developing press in the Cape colony certainly played a role in the demise of slavery by frequently publishing government announcements, news, editorial and readers’ comments about slavery. They enabled a public debate and the development of a measure of consensus that slavery should be abolished.

Nevertheless, all the papers made compromises as they juggled interests, including political and economic factors. These decisions often worked against liberation. In that case the press was often following and not leading the momentum towards greater civic freedoms.

This was generated elsewhere, such as in the British parliament where the campaign to abolish slavery finally succeeded after decades of struggle.

Gawie Botma, Associate Professor of Journalism, Stellenbosch University

This article is republished from The Conversation under a Creative Commons license. Read the original article.