Rihanna Charms Africa with Fenty as SA Men Lead in Grooming
Rihanna's Africa launch of her luxury beauty line is no accident; grooming is big business and men's grooming is where it's at.... male beauty parlours springing up across the continent, are adding to a multi-billion-dollar sector fuelled by increasing awareness about personal care and hygiene.
![](https://www.sisiafrika.com/wp-content/uploads/2022/05/Rihanna-charms-Africa-with-Fenty-as-SA-men-lead-their-peers-in-grooming-2-03-978x652.jpg)